TRIDKINGDOM is an educational institution that offers entrepreneurship programs for kids. When rebranding, we keep the crown and the kingdom, which are two essential elements from the original logo representing not only the founder's very beginning mind but the linkage to existing customers. With a combination of the crown and kingdom as the key visual elements, the warm royal yellow, simplified graphs, and elegant serif fonts on all extended productions, a trustworthy brand image is created for an educational institution that not only arouses kids' interests but also gains parents' trust.
