MENWEN is a crystal jewelry brand. The exquisite identity is built on the abbreviation of MENWEN and transformed into a delicate typeface with a classical frame. The composed olive green color and marble texture make the brand look not just elegant, but mystic and refined. To create a world of fantasy, a classical MENWEN castle is built and gracefully embedded with symbolizing elements. With the same fantasy elements extended to all printed papers, packaging, and store decorations, the brand image is manifested to all details, creating a magical and healing adventure for anyone to explore.