• University/School
    ArtCenter College of Design
  • Lead Designer(s)
    Eun Jung Bahng
  • Prize
    Winner in Graphic Design/Typography

Jacaranda is a transitional serif typeface inspired by purple Jacaranda flowers. While the typeface takes cues from Baskerville, the overall identity delivers the atmosphere of ephemeral beauty. The display poster is a quote from a novel called "Perfume: The Story of a Murderer by Patrick Süskind, which explores the sense of smell and its relationship with the emotional meanings that scents may have.

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