New brand identity for German casino game developer Gamomat, complete with website and collateral. Based on the visual language of casino slot games we created a versatile grid system as the basis of the new identity. The grid can be filled with colours, icons or images. Even the logo can be deconstructed into geometrical shapes and used inside the grid. This visual system encapsulates all the corporate values of Gamomat. While the grid communicates stability, seriousness and mathematical exactness, the colours and imagery bring in lighthearted playfulness and humour.