Branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s not a nail, it’s not a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way. Winghook is a Swedish designed product, that sells both in regular retail stores, like IKEA or Amazon, but also you can buy it directly by its e-commerce (through their website and social media). For the logo and the branding system development, we were inspired by the geometry, the precision, and the clean design of the product.