Specialized in ski trips, the Travelfactory Group's ambition was to create an offer dedicated to millennials & gen Z for their winter but also summer trips. After a complete analysis of their motivations and of their competitors brands, we created the name and the tagline "Yoonly - switch on life". This convey the main ideas of this new offer and key interests of young people : the community dimension for an unforgettable experience, and the idea that “you only live once”. We created the visual identity of the new brand, with a logo and a pattern rich in symbolism, as well as dynamic key visu
