As a pioneer in the IT services domain, ValueLabs has grown to 30 countries and 150 clients with an industry-leading NPS of 80. The new identity was expected to reflect the foundational values along with positioning them as a leading global technology company. There was an in-depth design process that was followed which included numerous interviews, workshops, and mapping to create the elements. The updated website pages now present all service offerings in a concise manner. This is echoed with improved website metrics of + 57% page views, +71% of total new users, +24% avg. time spent.