How can we inspire people to act climate positive, influence their behaviour and make them choose sustainable products with no priority? As we aren't activists but designers, we opt for typography to attract people. Our label "abced – Little pleasures unexpectedly different" offers a range of sustainable designed greeting cards and gift labels coming along in 4 formats and 20 messages, reduced in material, colour and font styles but with individual and playful use of typography in print as well as in digital promotion. We link sustainability to extraordinarity and simplicity.
