In this case, the designers take the unique green color of fresh pepper hotpot as the brand color. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. They deepen and extend it again, and create a IP image named Mobee. It represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality. While further promoting the brand, the distance between the brand and the consumer is drawn.