INWAYI is a comprehensive children's organization. Under a single brand, customers hope that the brand image can cover multiple business contents, which reflects the comprehensiveness and interest of the organization. We think that children have their own worlds and kingdoms, and they aspire to be Kings or princesses in their own territories. With this in mind, we decide to launch the design with the concept of children's kingdom. At the same time, we also take the castle element as the main visual graphic. We hope to build the concept of brand children's kingdom and happy utopia.