ShiYiTing Catering Brand

  • Company/Studio
    127Lab
  • Lead Designer(s)
    Jyo Yao
  • Prize
    Winner in Graphic Design/Branding

The design of the image of a Japanese restaurant is based on the Chinese character "石", which combines Japanese pavilions and "Stone" in Japanese characters to form a super symbol LOGO. At the same time, the circle can also represent the utensils of Zhongsheng Food in the Japanese restaurant. The entire VI is expressed in traditional Japanese ukiyo-e illustrations, and the logo is used to repeat the composition to form the traditional Japanese-style auxiliary graphics. Set off the design direction of the spirit of tribute to Japanese materials.

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