Getty Museum Rebrand

  • University/School
    ArtCenter College of Design
  • Lead Designer(s)
    Yi Mao
  • Credits
    Instructor: Brad Bartlett
  • Prize
    Honorable Mention
  • Company Profile

Getty Museum Rebrand project originates from the Type 5: Transmedia course with Brad Bartlett at ArtCenter College of Design in Pasadena, California. It is imagining the Getty Museum becomes a more accessible cultural institution with the new idea, “Crossing the threshold frame by frame.” Envisioning the Getty Museum in a refreshing public image, being cultural, ethical, welcoming, inspiring, and intelligent.

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