Xinjiang Tourism Campaign

  • Company/Studio
    Inbetween Creative Pty Ltd.
  • Lead Designer(s)
    Chao Xu
  • Design Team
    Yueying Chen
  • Client
    Xinjiang Tourism Administration
  • Prize
    Honorable Mention
  • Company Profile

The aim of this design is to create a set of branding identity for Xinjiang Tourism Administration, promoting its local culture. The challenge is to come up with a readable typeface design that is also understandable by foreigners. The spearhead of the identity - Xinjiang tourism logo was inspired by the most recognizable Xinjiang culture element - dance. the logo was designed based on the graceful dance movement. The entire identity was based on the using Chinese typeface to reflect the key elements of the city: transportation, food, architecture, culture and landscape.

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