Happiness Mooncake

  • Company/Studio
    Inbetween Creative Pty Ltd.
  • Lead Designer(s)
    Chao Xu
  • Design Team
    Chao Xu, Danlin Zhang
  • Client
    La Maison Bakery
  • Credits
    Photo by: Inlight studio
  • Prize
    Honorable Mention
  • Company Profile

This is a set of mooncake package design consist 5 slightly different box shapes. La Maison Bakery is a local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities. the designer painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Hubei province by applying Chinese style illustration.

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