Autonomy is a US-based global macro investment fund. Re-designing their corporate identity went hand-in-hand with refocusing brand strategy to better reflect Autonomy’s on-the-ground, ‘immersive’ approach. We emphasized the strength and confidence of the company by introducing a bold, graphic ‘A’ that suggests the mathematical expertise underpinning their strategy. The new electric corporate blue and upward movement of the ‘A’ combine to communicate strength and performance.
