Autonomy – rebranded for growth

  • Company/Studio
    Thackway McCord
  • Lead Designer(s)
    Kat McCord
  • Design Team
    Kat McCord, David Handsman, Catherine Adreani, Kevin Grzejka, Adam Sypnier
  • Client
    Autonomy Capital
  • Prize
    Honorable Mention
  • Company Profile

Autonomy is a US-based global macro investment fund. Re-designing their corporate identity went hand-in-hand with refocusing brand strategy to better reflect Autonomy’s on-the-ground, ‘immersive’ approach. We emphasized the strength and confidence of the company by introducing a bold, graphic ‘A’ that suggests the mathematical expertise underpinning their strategy. The new electric corporate blue and upward movement of the ‘A’ combine to communicate strength and performance.

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