YRISK – customized risk management for the sharing economy

  • Company/Studio
    Thackway McCord
  • Instagram
  • Lead Designer(s)
    Kat McCord
  • Design Team
    Kat McCord, Brent Lakes
  • Client
    Y-Risk, LLC
  • Prize
    Honorable Mention
  • Company Profile

Y-Risk is a start-up providing customized insurance solutions and thoughtful risk management services for Sharing Economy companies. We developed a new brand identity, logo, tagline and website to coincide with company launch. The heart of the identity is a logo that communicates the availability of solutions tailored from a wide range of options. This is supported by a visual identity system of multiple colors and forms, reinforcing the sense of a multiplicity of options for each individual, while simultaneously bringing energy and dynamism to an industry that is notoriously staid.

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