Y-Risk is a start-up providing customized insurance solutions and thoughtful risk management services for Sharing Economy companies. We developed a new brand identity, logo, tagline and website to coincide with company launch. The heart of the identity is a logo that communicates the availability of solutions tailored from a wide range of options. This is supported by a visual identity system of multiple colors and forms, reinforcing the sense of a multiplicity of options for each individual, while simultaneously bringing energy and dynamism to an industry that is notoriously staid.
