The creation of Onto Innovation from the merger of semi-conductor players Rudolph Technologies and Nanometrics, afforded the opportunity to create a fresh, forward-looking identity reflecting a company committed to providing leading-edge technology solutions for partners and customers. A distinctive, contemporary logotype, incorporating rounded forms that suggest process fluidity and completion, complements a name that reflects a focus on the future. The logotype works in tandem with an energetic color palette that is judiciously applied to create a sense of transparency.
