Onto Innovation

  • Company/Studio
    Thackway McCord
  • Lead Designer(s)
    Kat McCord
  • Design Team
    Kat McCord, Bianca Seong, Kevin Grzejka
  • Client
    Onto Innovation
  • Prize
    Winner in Graphic Design/Branding
  • Company Profile

The creation of Onto Innovation from the merger of semi-conductor players Rudolph Technologies and Nanometrics, afforded the opportunity to create a fresh, forward-looking identity reflecting a company committed to providing leading-edge technology solutions for partners and customers. A distinctive, contemporary logotype, incorporating rounded forms that suggest process fluidity and completion, complements a name that reflects a focus on the future. The logotype works in tandem with an energetic color palette that is judiciously applied to create a sense of transparency.

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