“Envision Campus Experience – Redesign MIT Campus Tour Experience” is a six-week design sprint social innovation project I’ve been working with MIT Admissions office to solve the design challenge “How might we create an informative yet delightful campus tour experience for students, visitors and university in the lens of service design?” The team applied a human-centered design thinking approach: target group interview, journey map, idea brainstorming, concept prototyping, testing and refinement to identify and recommend 5 key touchpoints and its design suggestions.
