Full brand identity was developed inspired by the playful vibrant geometric interior design including name, logo, stationary system, toys, kids’ clothes and operational collateral for Reach children’s playroom, located at Reach residential tower in Brickell City Centre. The color palette and Lego modules are inspired by the work of Verner Panton. The colors of floors, ceiling, walls and Lego modules are selected from a line of 84 exotic shades that he created for upholstery and fabric manufacturer Mira-X.
