Azur

  • Company/Studio
    Ximena Ureta
  • Lead Designer(s)
    Ximena Ureta
  • Design Team
    Art Direction and Design: Ximena Ureta, Production: Juan Rojas
  • Client
    Spumante Limarí
  • Credits
    Photo by: Alejandra Domínguez and Diego Agurto
  • Prize
    Winner in Graphic Design/Packaging
  • Company Profile

Azur is a tribute to lapis lazuli, a semi-precious stone characterized by its exclusive blue color. For tourists visiting Chile, it is the most attractive mineral, it was declared a national stone in 1984, there are two deposits in the world: one in Afghanistan and another Chile.The word Azur evokes a combination of the Spanish words "azul" (blue) and Sur (South). The inspiration in this project were the iconic Chilean blue stone lapislázuli with a texture reminiscent of the deep cosmic space and the sparkling bubbles as a metaphor for the starry south night skies.

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