Festival Archip-elles 2019

  • Company/Studio
    Weplaydesign
  • Lead Designer(s)
    Sophie Rubin, Cedric Rossel
  • Design Team
    Sophie Rubin, Cedric Rossel
  • Client
    Festival Archipel
  • Prize
    Winner in Graphic Design/Colorfoul project / Winner in Graphic Design/Key art (Posters, covers, illustration)
  • Company Profile

Archipel is the main Swiss contemporary music festival. The festival has been renamed Archip-elles for its 2019 edition because the programme was 100% feminine. The 2019 visual identity explores the imagery and codes of femininity. It deconstructs stereotypes through the creation of a visual language advocating an uninhibited affirmation of femininity referring to the consciously stylized and self-referential expressions of femininity. Borrowing from both the codes of feminism and femininity, the visual identity proposes an iconography that is sometimes humorous, cynical and irreverent.

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