Archipel is the main Swiss contemporary music festival. The festival has been renamed Archip-elles for its 2019 edition because the programme was 100% feminine. The 2019 visual identity explores the imagery and codes of femininity. It deconstructs stereotypes through the creation of a visual language advocating an uninhibited affirmation of femininity referring to the consciously stylized and self-referential expressions of femininity. Borrowing from both the codes of feminism and femininity, the visual identity proposes an iconography that is sometimes humorous, cynical and irreverent.