Maple Hill: Creating an authentic brand story

  • Company/Studio
    OffWhite Co
  • Lead Designer(s)
    Josh White
  • Design Team
    Michael Del Pup, Ross Palumbo, Nicole Alvarez, Chen Yan, Lindsay Spisak, Meng Hsuan Lin, Julia Meck
  • Client
    Maple Hill
  • Credits
    Photographer: Jean Schwarzwalder, Illustration: Lori Anzalone
  • Prize
    Honorable Mention
  • Company Profile

Maple Hill, a 100% grassfed organic dairy, served a niche audience but aimed to broaden its reach. OffWhite identified an opportunity for Maple Hill to own the grassfed space and tell a unique brand story. Calling out “Organic” and using a custom-photographed grass bed from the company’s farm, we nestled gorgeous fruit and flavor imagery within for each product and real cow portraits for milk. To promote an authentic, emotional tie, each cow’s name, backstory and farm location are featured on all beverages. Consistent typography and use of colors that match each flavor complete the line.

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