Macy's App - Redesign, AR, Style Quiz & Inspo

  • Company/Studio
  • Lead Designer(s)
    Willy Lai, Dave Torres, T. Garcia-Shelton, P. Liu
  • Design Team
    Olchi Skant, Lucy Wilson, Agata Krol, Amanda Richardson, Derek Edwards, Jazz Ng-Quan, Jeff Byrd, Bahador Shojapour
  • Client
  • Credits
    Photos courtesy of Macy's.
  • Prize
    Winner in Graphic Design/UI Design / Winner in Graphic Design/Apps
  • Company Profile

Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

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