Hanamizuki is a company specializing in house & office cleaning with their environmental friendly detergents. The core value of natural cleaning is revealed by its name: hana=flower, mizu=water, and ki=tree. All the detergents are made of water and oils extracted from flowers and trees. The three elements are transformed into three simple patterns to form a Chinese character “花” which is skillfully responding to the first word of the brand “HANA”. The shapes are rearranged to create a vibrant visual language that shows a sense of humor of Hanamizuki.