What truly excites people? Is it the next big idea? The next game changing innovation? It is always the idea of something new at the horizons that stirs up excitement. ADM Show 2018's identity reflects the motion of a wave rushing forward; the new creative energy within this graduating batch as they challenge themselves as the next wave in the creative industry. Combined with bold, towering typography and a rich body of neon colours, it lends personality and reinforces the boldness of the message.