The Prince Akatoki London hotel brings the nuances of Japanese luxury and hospitality to London. B3 Designers worked on the F&B branding (logos, menus, collateral), and interior design for the rooms, restaurants, and common areas. The TOKii logo is inspired by kintsugi, embracing the flawed and imperfect. The collateral and menus were printed on textured paper card with elements creating subtle references to the Japanese culture. For The Malt Lounge and Bar, soft material and natural touches were brought to the holders, using linen covering and a silver birch twig as a binding detail.