The Prince Akatoki hotel brings the nuances of Japanese luxury and hospitality to London. B3 Designers worked on the rooms, restaurants, common areas and F&B branding. Every element chosen reflects the calm and tranquil beauty of minimalism, while celebrating the old Georgian building. The rooms are designed to be airy, exuding a refreshing softness that relaxes the senses. Scandinavian furniture used around the hotel complements Japanese design principles. The F&B spaces are multi-functional, with the Malt Lounge & Bar smoothly transitioning from a daytime tea room to an evening whisky bar.