In Praise of Shadows

  • Company/Studio
    FACTORY
  • Lead Designer(s)
    Roy Wang
  • Design Team
    Sandra Lau, Tamelia Lim
  • Client
    ADM Gallery
  • Prize
    Winner in Graphic Design/Branding

Occupying a unique dimension between darkness and light, shadows accompany solid forms, asserting the presence of the self and tangible object. Like a companion to all things physical, they suggest a parallel existence that mimics this reality, yet remains in an enigmatic and transient realm. The brandmark we designed for this exhibition plays on the illusion between the physical and shadow states; a reflection of the works' attempts to find meaning in between these realms. The idea follows through the environmental and collateral design, with the visual language framing the content it holds.

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