Sultans of Shave is a contemporary barbershop delivering the finest barbering experience inspired by quintessential men’s parlours in London, specialising in classic gentleman’s haircuts and shaves with a traditional straight razor. In the words of the founder, "In a world full of trends, Sultans of Shave remains a timeless classic." We created an iconic brandmark in response to the brand’s mission: a passion for the finer things in life, like the art of men’s grooming. The royal gold conveys a sense of grandeur and luxury, whereas the sultan's blue brings about a sense of approachability.