The Outlook

  • University/School
    Academy of Art of University
  • Lead Designer(s)
    Haolai Zhou
  • Prize
    Winner in Graphic Design/Key art (Posters, covers, illustration)

The terrible sanitation of Chinatown should be noticed by public in San Francisco. The Outlook is a new brand with the theme of cleaning Chinatown. The logo design is by incorporating a Chinese Character and meaning of clean and fresh. Using the three representative Chinese gifts is to present Chinatown and its environment. The form of high contrast shows the bad sanitation of Chinatown for now and the beautiful Chinatown in the past. The posters are hand-made, and all garbage and cigarette butts are collected from Chinatown. Designed mobile app and brand book can be used for special events.

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