Perfume Packaging Concept for Penhaligon's

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  • University/School
    Maryland Institute College of Art
  • Lead Designer(s)
    Qinglu Guo
  • Prize
    Winner in Graphic Design/Packaging
  • Company Profile

This is a brand shift project for Penhaligon’s, a British perfume house founded in 1870. To address the problem that it's always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple, intuitive, and creative system to label Penhaligon’s fragrances. I used an arrangement of gradations to signify various concentrations of scents for products.

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