Bridge Investment Group approached NJI Media to help reimagine the brand for a commercial office building. The brand had to reflect the improvement of the properties, the energy of the new ownership, and a new level of connectivity between the buildings. Emphasis was placed on the logotype system to convey refinement with approachability, informed photography to entice the senses, and elements that connected itself back to the natural assets of the property and the environmental design notes of the renovations.
