Roosevelt Island Tramway Rebranding

  • University/School
    School of Visual Arts
  • Lead Designer(s)
    Yerim Gu
  • Prize
    Winner in Graphic Design/Branding

Refreshed identity for the Roosevelt Island Tramway, which is an aerial tramway in New York City and it connects Roosevelt Island to the Upper East Side of Manhattan. The Identity is based on movement of tram and it is open and flexible that adapts to different formats.

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