JIN TAN Golden Rice

  • Company/Studio
    Existence Design Co., Ltd.
  • Lead Designer(s)
    Existence Design Co., Ltd.
  • Design Team
    Existence Design Co., Ltd.
  • Prize
    Honorable Mention
  • Company Profile

[JIN TAN, a praise of the co-existence with the natural environment] Existence Design team visited Tayu Community and understanding its process of cultivation and production, we extracted the elements of charcoal: extending the bold and unrestrained feature and fortitude of the charcoal pencil - sprinkling and painting with the purest intent of the product. We also adopted the image representing the rice to implant into the brand’s identity, giving the brand the opportunity to pour out the deeper emotions and significance through the details of the design.

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