Designed by Montreal architect Edward Maxwell in 1894, the old Birks jewellery store’s transformation and restoration into a luxurious boutique hotel allows to reassert its historical presence. Storefront windows were returned to their original conditions, restoring transparency and visual connection to Square Phillips. The upper floors, previously the business’ office space, were converted into 132 hotel rooms. And a two-storey glass volume now crowns the building – a subtle intervention that respectfully contrasts the richly ornamented façade while evoking the original diamond workshop.
