Branding an unsung bauta. We have developed the new brand and communication strategy for the merger between the three maritime veterans. This forms an unwavering rock of a company, gathered under one name; Babord. The Babord side of the ship is left. In old tradition, this was the place of the guardian of the vessel. A slogan: Harbour to home, accentuates this theme, along with highlighting the traceability of Babord seafood. The fisherman’s wife is our mark of quality. She is always positioned to the left, the side of the home. Case video: https://vimeo.com/304342715
