Branding a new Norwegian gourmet seaweed brand. The movement of the seaweed inspired the name; Flyt, which means flow and float. To create a flowing brand, a symbol generator was made. This develops readable and identifiable seaweed shapes – combining nature and technology into a language from the hidden depths. The shapes were implemented into the packaging and in merch. By giving the brand this extra communicative dimension, we give the target group a way to strengthen their commitment to the product and enrich their user experience. Case video: https://vimeo.com/307744613
