Jazz festival is one of the country’s most popular jazz festivals, with over 12,000 music-fans getting in the jazz festival every year. It is also a place for people to enjoy a feast of free outdoor music, different performance and culture. This jazz festival 2018 needs a young and lively identity that cannot only attract audiences , but also let them become energetic and excited. We use the typeface of jazz festival and simple figure to imitate the rhythm of a jazz song to create the whole visual identity system.
