For their new tech hub in San Francisco, Bloomberg wanted to create a space that embodied their status as an established and innovative technology company. The space had to reflect their status as an established leader amidst all the various tech companies in the Bay Area. Volume was asked to extend the narrative the space's through a visual identity that included wayfinding and environmental graphics. The solution is an instance of “site-specific branding” by taking cues from both the Bloomberg brand and the actual space—in terms of the location, the architecture, and the activities within.
