3sat – TV Setdesign (Kulturzeit, nano, scobel)

  • Company/Studio
    Banozic Architecture//scenography
  • Lead Designer(s)
    Boris Banozic
  • Design Team
    Boris Banozic, Theodor Voss, Shridhar Shenoy
  • Client
    Zdf 3Sat (Second German Television)
  • Prize
    Honorable Mention
  • Company Profile

The setdesign for the three major scientific and cultural 3sat TV shows explores the connection between brand identity and space. All setdesigns are based on the shows logos and provide a seamless cross-fade from on-air design to the opening shot. The four elements of the `Kulturzeit´ logo and the red circle of the science program `nano´ become scaled up elements in space. The setdesign for the `scobel´ talkshow is derived from the shows´ keyvisual, the Nautilus shell spiral. In this way each of the designs is individual but unified to one cohesive and recognizable 3sat brand strategy.

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