The setdesign for the three major scientific and cultural 3sat TV shows explores the connection between brand identity and space. All setdesigns are based on the shows logos and provide a seamless cross-fade from on-air design to the opening shot. The four elements of the `Kulturzeit´ logo and the red circle of the science program `nano´ become scaled up elements in space. The setdesign for the `scobel´ talkshow is derived from the shows´ keyvisual, the Nautilus shell spiral. In this way each of the designs is individual but unified to one cohesive and recognizable 3sat brand strategy.
