Photographic components from a variety of sources (vintage publications, personal photographs, public domain and stock imagery) were used to create a lively, Futurist-inspired graphic system for the University of Utah Department of Theatre’s 2018/19 season, which included key art for 6 productions as well as the primary season identity. The campaign was executed in a variety of formats and proportions, including posters (48"x72", 24"x36", 11"x17"), print and digital ads, season brochure, outdoor banners and billboards, social media, ticket signage, t-shirts, bookmarks, and program covers.
