This social media campaign was split between organic & a paid campaign. We met the clients’ original ticket sales goal in less than a week. We pushed for two more stretch goals & met each one. This campaign was extensive and was made up of over 100 graphics for Facebook (paid & organic), LinkedIn (organic), and Twitter (organic). The idea focused on the excellence speakers, each speaker received a pack of graphics they could share, including suggested hashtags and post content. The designs created focused on the speaker and a technology-focused/structural-focused background.
