The label represents the evolution of nature and its amazement and it expresses the wonder of the world that advances and changes all shapes. The whale fossil is the label main character, both figuratively and literally immersed in the land of the Langhe. It is no doubt evident, both to the eye and to the touch, that the tones and the consistency of the printing ink are extremely natural and real: the color engineers have been able to study a formula which recreates the texture and color of the langhe actually using the soil of the same vineyard of the Barolo.
