YAP - brand identity

  • Company/Studio
    Jekyll & Hyde
  • Lead Designer(s)
    Marco Molteni
  • Design Team
    Marco Molteni, Margherita Monguzzi, Elena Bonanomi, Cecilia Della Longa. With Matteo Mapelli, Head of Design Innovation Lab Nexi
  • Client
    Nexi Payments Spa
  • Prize
    Honorable Mention

We worked on YAP brand identity. YAP is a mobile app dedicated to millenials which offers different possibilities of mobile payments, from buying directly in shop, to ask and send money to friends, to purchasing online. Our project started from the logo design and then it developed to the creativity of the whole brand identity, in particular for art direction, illustrations and the launch campaign on social networks. YAP is powered by Nexi which, in Italy, is a leader in the digital payments.

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