When we started to develop this brand redesign, we first looked within. The company was founded by six friends and their relationship was the cornerstone of the new identity. Friendly, passionate and relaxed were just some of the keywords we used in the design process. While the rest of the tech world was fixated on the muted color palette, we went with strong, primary colors to emphasize the usability of the product, which is finding your lost belongings with a reliable Bluetooth tracker. Simple forms and strong colors were used throughout the new identity, including photo shoots and videos.