A unique and flexible store concept that can be applied at a range of locations. FIVE AM designed a rail that follows the outline of each individual location and offers space for clothing racks, changing room curtains and more. Small wooden cabinets double as display and storage areas. Rubber blocks create play areas and doubles as a work table. Recognisable materials and neutral colours put the spotlight on the clothing as you step into the child’s world. And you can bet that the children will find the hidden entrance to the ball pit a lot quicker than the adults.
