For PIVOT, a web solution company, we designed a corporate brochure to boost company morale. Though efficiency and technology are excessively pursued in today’s business scenes, PIVOT believes that smooth cooperation among team members should come first. Uniquely, they handle business processes internally without relying on outsourcing services. To highlight such ‘analog’ attitude, we featured motif of Swiss army knives and a soup can, each representing the company’s versatile human resources and a new market to be opened.