Ole Seafood Retail Section Makeover

  • Company/Studio
    Bdworkshop Co. Ltd.
  • Lead Designer(s)
    Clement Young
  • Design Team
    Elvey Tong, Candy Chow, Keith Lam
  • Client
    China Chain Supermarket
  • Prize
    Winner in Graphic Design/Branding

A seafood retail section makeover project for one of the chain supermarket group in China. Unlike the traditional seafood retail section in supermarket only provide uncooked fresh and frozen seafood for customer. This project aim to given a whole new shopping experience to the consumer that not only selling fresh seafood but also provide a decent environment with different cooking style for seafood. Consumer can rather takeaway the cooked seafood or even eating in the seafood bar. Our Mission from naming, branding to operational identities like uniform, interior, packaging…etc.

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