A seafood retail section makeover project for one of the chain supermarket group in China. Unlike the traditional seafood retail section in supermarket only provide uncooked fresh and frozen seafood for customer. This project aim to given a whole new shopping experience to the consumer that not only selling fresh seafood but also provide a decent environment with different cooking style for seafood. Consumer can rather takeaway the cooked seafood or even eating in the seafood bar. Our Mission from naming, branding to operational identities like uniform, interior, packaging…etc.