In 2018 The hague and Scheveningen celebrated their 200 year anniversary of being a seaside city. With more than 200 festivities and exhibitions and a very colorful campaign the city and country were all about celebrations. Our studio was responsible for the communication concept and overall look-and-feel of the international campaign. With a very noticeable print- and online campaign, citydressing, the wrapping of trams, a blow-up whale tail, a giant beach chair and much more we’ve attracted almost 5 million visitors to the events.