Wang Chen – China

With education background in both design and biology, Wang Chen tends to observe the world from the perspective of biology, and often immerses himself in feeling natural organisms like moss, stones, tranquil streams or sunshine, etc.
Wang Chen emphasizes the evaluation and research in fields of architecture, exhibitions, public interaction, visual identity and lifestyle products.
This is seen in the clean and contemporary showrooms for well-established brands like Ligne Roset, Poltrona Frau, B&B Italia, Molteni&C, Cassina, Rimadesio, conveying clients’ core value and cultural heritage in a more intimate and understandable manner in Chinese market, as well as experimental spaces for growing native brands like Less, aEthEr, etc.

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